Three decades of pragmatic, hands-on experience in designing, launching and operating complex loyalty programs.
Directly worked on Petro-Points, Air Miles, Shoppers Optimum, Duane Reade Rewards, PC Plus, PC Optimum, RiteAid Rewards, etc.
Conceptualized and launched the first at-scale retail media platform in Canada.
Helped retailers around the world with retail media strategy and implementation.
Retail is detail. Retail brands are built from the ground up - not top down.
Extensive experience in reinventing retail and packaged goods brands - making them relevant with and for today's consumer.
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